MINDSET
CULTURE
The world will have to change from consuming things to using things. Design is at the centre of this paradigm shift and sustainability, user relation and modular circular economy are the answers to the most pressing questions to this product society. We believe in strong circular products and therefore like to invite you to this circular endeavour, starting the innovation & design discourse.
All of it, even the smallest of particles, from shredded plastic grain to the atoms of the materials itself that form a product are, after their first usage, the resource of something new. We need to recalibrate, rethink. Not only thinking in parts or building blocks but that even the dust of a product can be the source for something new. Again and again, as nothing will be lost but find a new form and way of regenerating.
Thinking about a circular product leads to a systemic approach, shifting from a single product presence to the creation of a living system that is able to metamorphize endlessly according to changing needs. This paradigm shift is driven by the aim for longevity through adaptability. Therefore the development process needs to be changed, designing for a metamorphosis system rather than single products.
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